The Gallery at Cadillac House

by Debbie Wells

The Gallery at Cadillac House
330 Hudson Street, NYC
Visonaire Presents ToiletPapers’s Paradis
February 9–April 12, 2017, M-F, 8am-7pm, Sat/Sun, 10am-5pm

       

It is truly astounding that there are so many hidden cultural gems in New York City to uncover.  Our latest discovery is the gallery at Cadillac House on Hudson Street in SOHO.  Cadillac House has a mission – to provide an exhibition venue where innovation and creativity are celebrated. Although Cadillac has history of over a hundred years as a leader of automotive technology and style, the company also strives beyond their traditional expertise by presenting multiple cultural disciplines through their own eyes. The result is inspirational as they successfully curate their space providing a cutting-edge aesthetic perspective.

Cadillac House is open to the public and functions simultaneously as an art gallery, retail space, coffee bar, lounge area and an exhibition area for their flagship vehicles. Many of New York’s finest companies are collaborators with Cadillac House, including Joe Coffee, the Council of Fashion Designers of America and Visionaire magazine. This season, Cadillac House and Visionaire installed ToiletPaper Paradis, a non-traditional, interactive exhibition that is beyond wild. Visionaire founders Cecilia Dean and James Kaliardos enlisted Italian artists Maurizio Cattelan and Pierpaolo Ferrari of the art magazine, ToiletPaper, to create this off-beat installation at Cadillac House after admiring their Maze of Quotes installation at Art Basel Miami Beach in December.

Founded in 2010, ToiletPaper magazine features original surrealistic and eye popping color photographs, They also produce calendars, books, homewares and more in their signature style. Its look is retro meets shock, filled with surprisingly combinations of imagery and hypnotically vibrant color palettes.

    
Now, everyone can visit the visually overloaded installation, featuring seemingly ordinary settings with a twist of crazy. It is filled to the brim with weird, colorful, mind-bending renditions of a bedroom, kitchen, living room and other domestic vignettes Guests are invited to touch, play, lounge and take lots of photos for social media. They are encouraged to make themselves at home (even take a little nap!). The idea, according to Dean is to “immerse yourself in a serious artist’s imagination.”

So, get to the Cadillac House and walk past the shiny cars, the trendy furniture and sleek café. Then take a quick right turn and you will find yourself at the entrance of the exhibit. Expect to be immediately seduced as you wander in.The only way to really appreciate this display is to be there to experience it firsthand.


And here is the best part…when you realize that all the bustling crowds right outside the building have no idea what is hiding inside Cadillac House and you are in on its secret.

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